Problem: Make Depop the talk of the town once again for those who have forgotten or dismissed them. Depop is not the market leader, and they need to try to convince people already in the resale market to try their brand.
Opportunity: Depop is nothing without their community. There's an opportunity to harness differentiation through Depop’s people-power. Build out from the community and their advocacy; the people, talent and partners that can expand Depop’s reach and earn attention via content, experiences and activations.
Let your wardrobe play dress up too.
Creative Strategy
Insight: It’s hard to find items worth the effort and to trust the quality when shopping online. Shoppers want a meaningful shopping experience where they can find styles that they resonate with.
Consumer Profile: Meet Jordan, age 26, who lives in London, England. She is a journalist with a passion for unique, vintage-inspired fashion. Jordan is always ahead of trends and curates her style by mixing second-hand finds with statement pieces. Jordan loves to express individuality while staying sustainable. She views fashion as a form of art and storytelling, and she finds joy in discovering items that embody a unique aesthetic.
Main Idea: Let your wardrobe play dress up too.
FASHION PLAYGROUND
Series of social media advertisements that show off the unique styles that have been curated by Depop. These posts are designed to grab consumers attention and inspire them to dress-up their wardrobes.