Problem: Jellycat is facing intense competition in the crowded toy industry and is struggling with brand awareness. The company seeks to attract more consumers and differentiate itself from other brands.
Opportunity: Jellycat is different because of their minimalist, neutral-toned, and high-quality plush toys that evoke a soft, calming presence, setting it apart from the competition.
Make Life Sweeter with Some Fluff.
Creative Strategy
Insight: Plushies create a safe and comfortable place. In reality, you can't find joy and comfort when you’re growing up.
Consumer Profile: Meet Rachel, age 19, who lives in Minneapolis, MN. She is a young college student majoring in a nursing degree. She is trying to balance school, her part-time job, her studies, and social life. Rachel enjoys in collecting many plushies through the chaotic schedule she has. She depends on the feelings of nostalgia and comfort through her collection. With Jellycat, their products can fluff things up a bit when life gets too serious.
Main Idea: Make Life Sweeter with Some Fluff.
When you wake up with the Sunday scaries, you’re not alone
Jellycat plushies will be there for you, no matter what you did the night before.
Sometimes you need more than one cake on the birthdays you spend alone
Adulting can feel lonely and overwhelming. There are times where you’ll spend the big moments alone, but your Jellycat plushy will be there to comfort you.